TripAdvisor, the leading online travel reviews site in the world, is now under investigation by the UK’s Advertising Standards Authority (ASA) over concerns reviews from travelers may be illegitimate. A formal investigation has reportedly been launched on the heels of complaints TripAdvisor’s reviews problems have reached monumental levels.
SEO
Travel Dot Brands and the New ICANN gTLDs
When the new ICANN Dot Branded gTLDs hit the web, some feel larger corporations will further distance themselves from the little guy in online business. Expensive, highly targeted and branded domains like dot apple and dot hilton may in fact shove out competition online.
Travel Media Group Launches Edgy Marketing Tool
In travel technology news, Travel Media Group has just launched Travel Media Interactive, a so called next generation marketing and reputation management tool. A division of Dominion Enterprises, TMG is targeted at online marketing solutions for the travel industry.
Lakestar Media Toting SEO for Journeys of Distinction
Journeys of Distinction, the provider of worldwide luxury escorted tours, just announced that it has selected Lakestar Media has been given the task to improving its digital marketing and search engine optimization.