Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.
hotel marketing
East Crete Region Hosts “Modern Trends in the Tourist Market”
The Economic Chamber of Greece Regional Department of Eastern Crete hosted an event, “Modern Trends in the Tourist Market,” which focused on suggested strategies for the upcoming touristic season.
Lighting the Dark Alley of Social Media ROI for Hotels
The most frequent criticism of social media as a marketing tool is the fact return on investment (ROI) is challenging to measure.
A Guide for Hotels: Simplifying Provider Selection
The job of the hotel director gets ever more complicated as traditional business is forced to adapt to the ever-changing marketing and technology innovations and services. However complicated these new tools and services may be though, age old business logic still applies.
EyeWide Digital Marketing Wins Big At the Greek Hospitality Awards 2018
EyeWide Digital Marketing participated in three categories at the 2018 Greek Hospitality Awards, and was distinguished in all at the Greek winning one Gold and two Silver awards.
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