This week Metaxas Group of Companies announced a new corporate identity, Metaxa Hospitality Group, marking 2020 as “a new era of growth with new investments”.
An internationally recognized brand, Metaxa Hospitality Group is a multiple award-winning Group with over 45 international awards and certifications. Launched back in 1975 on Crete, the Metaxas Group of Companies is the family business created by the late Nikolaos Metaxas. On this week’s news, Andreas Metaxas, the president and CEO of the Metaxa Hospitality Group offered this:
“We are evolving as a business group and are responding to the great challenges and great opportunities Greek tourism is facing by strengthening our character. Our existing hotels and the new investments we are proceeding with are all under one umbrella, the Metaxa Hospitality Group. We are entering a new era, becoming stronger and strengthening our ties as a family. And this development is reflected in the new group identity.”
Metaxa Hospitality Group’s portfolio of resorts and enterprises includes the Creta Maris Beach Resort (681 rooms), the Magic Life Candia Maris (317 rooms), and Santo Maris Oia Luxury Suites & Spa (57 rooms) on Santorini.
The group’s new identity was fashioned by brand agency MILK Branding Professionals and includes a new logo, website and tagline – You at the Centre, which reveals the group’s focus on offering top-notch services to its guests.
The new logo of Metaxa Hospitality Group expresses the three main pillars of the group’s philosophy: authentic hospitality, sustainable development and creating value chains for each local community and economy on the destinations it operates on. The colors and design of the new logo were inspired by Crete and the Minoan culture of the island where the group began operations. Mr. Metaxas went on to say how “2020 is a milestone for our group” The group president went on to discuss the company’s growth both past and future and plans to add new hotels to the already impressive portfolio.
New investments of the Metaxa Hospitality Group include the luxury hotel Cape Thomos Luxury Resort in Kavousi, Crete, and the group’s second hotel on Santorini (in the area between Vlychada and the Akrotiri Archaeological Site) due to open in the spring of 2020.