Just as some have feared but so few forecast officially, this Summer’s travel was not as big a hit as expected. When Accor Hotel Group warned their investors profit may not meet expectations last week the recession’s effect on hoteliers was cemented for the season.
Starwood Hotels
London’s Sheraton Park Tower – Starwood Digital Superstar
There are a lot of hotels engaged in social media, and presenting their wares online. Hilton to the smallest Mom & Pop cabins on the remotest river, everyone wants in on the digital superhighway. Today, a lone tweet sent me reeling back toward an old friend from childhood, Sheraton and Starwood Hotel’s fine Kightsbridge luxury hotel, the Sheraton Park Towers.
Starwood Hotels Target Eastern Europe for Growth
Starwood’s growth in Europe is being accelerated by a focus on key fast-growing markets in the East. These include Russia, Ukraine and Turkey.
Hoteliers, Are You Using the Right Channels?
For businesses busying themselves trying to catch the social wave, to engage customers via digital channels, the learning curve can be steep. All along the path to competitive edge in online marketing, the pitfalls of “not knowing” end up costing companies before the online lesson is learned. Nowhere is this more evident than in the hotel industry. Using the wrong communicative channels, or using them in the wrong way, can determine who does and does not survive.
Starwood to Open Four Points by Sheraton Barcelona
Starwood Hotels & Resorts will link up with Amrey Hotels S.L. to operate a Four Points Hotel in Barcelona. The hotel, Four Points by Sheraton Barcelona Diagonal, is scheduled to open this fall spreading the Starwood Four Points brand into Spain. The hotel will offer 154 guest rooms, 24 hour dining, as well as other typical “Four Points” amenities, according to the news.