Starwood Hotels & Resorts will link up with Amrey Hotels S.L. to operate a Four Points Hotel in Barcelona. The hotel, Four Points by Sheraton Barcelona Diagonal, is scheduled to open this fall spreading the Starwood Four Points brand into Spain. The hotel will offer 154 guest rooms, 24 hour dining, as well as other typical “Four Points” amenities, according to the news.
Starwood's Westin Valencia - another Spain hotel - courtesy Panoramio
Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and the Middle East, had this to say about the new opening:
“We are delighted to further strengthen our partnership with Amrey as we debut our Four Points brand in Spain. This successful relationship goes back more than five years with our Le Meridien Ra Beach Hotel & Spa just outside of Barcelona. Barcelona has always been a top destination for international travellers and a perfect market for our unique and compelling lifestyle brands. This agreement further underlines Starwood’s commitment to continued growth and investment in the city of Barcelona and throughout Spain.”
The Four Points by Sheraton Barcelona Diagonal will feature all of the brand’s defining elements, including the signature Four Points by Sheraton Four Comfort bed, Best Brews™ local beer experience and free Wi-Fi in all public areas, reflecting the brand’s promise and insight into the needs of today’s traveller. The hotel will also offer three meeting room spaces, a pre-function area and a business centre.
Barcelona beaches - courtesy Alan Sheffield
The hotel is located within 22@, or Barcelona’s innovation district, an area redeveloped in 2000. Hotel guests will be in the midst of Barcelona’s design and media heart, as well as shopping and retail attractions. Starwood already has 15 hotels in Spain, but this will be the first Four Points offering. Converting the existing Amrey Diagonal Hotel Starwood is renovating and re-branding it as part of Starwood’s strategic plan to convert key hotels throughout Europe, Africa and the Middle East. Reyna Martínez, President of Amrey Group, add this:
“We are very happy to expand our existing relationship with Starwood Hotels to introduce Four Points to Spain and we are sure this is a great business for both parties. Amrey Group and Starwood share common views on hospitality. Together, our goal is to offer guests the best branded hotel experience in the industry.”
For more information about this news, or about Starwood openings worldwide, please visit the links provided, or contact Starwood Hotels & Resorts’ Stacy Trevino at 914-640-8513. You can consult the original Businesswire press release here, as well.
