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Hilton: Listening, Showing, Communicating in the Digital World

2011-08-02 by Phil Butler

Hilton Apple app

Last week, Hilton extended their Stay Hilton, Go Everywhere campaign with what the hotelier calls the world’s first “iAd interactive” extension for Apple devices. The strategy is pretty simple, take Hilton’s already successful marketing campaign and evangelize it across Apple platforms already adopted by tens of millions. Whether or not Hilton’s so called iAd is a first of its kind or not, the digital engagement is brilliant.

Tags: Apple, Apple for travel, Europ hotels, Hilton Hotels, Hilton initiatives, hotel apps, hotels, iAd, iPad, iPhone, iPod, social travel, travel aps, travel tools, VR Zone




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