An article just the other day at Travel Agent Central hints at just how deep the well of ancillary travel revenue may be. According to a cited Amadeus/IdeaWorks report, ancillary revenues could triple from $32 billion to over $100 billion on the heels of electronic miscellaneous documents (EMDs). But, the real story beneath transactions may be the […]
Magnuson Hotels
Global Hotel Exchange Utilizes RateTiger Effect
On Tuesday, an new, independent OTA announced a strategical alignment with RateTiger. Global Hotel Exchange, a cost free distrubution channel for hotels to launch in January, will leverage the power of global hospitality technology provider Rate Tager and eRevMax.
Hoteliers, Are You Using the Right Channels?
For businesses busying themselves trying to catch the social wave, to engage customers via digital channels, the learning curve can be steep. All along the path to competitive edge in online marketing, the pitfalls of “not knowing” end up costing companies before the online lesson is learned. Nowhere is this more evident than in the hotel industry. Using the wrong communicative channels, or using them in the wrong way, can determine who does and does not survive.
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