What’s the one question every hotel owner, director, and revenue manager on Earth wants to ask about Big Data and predictive analytics? “Where’s the proof?” This is what’s missing from every conference presentation, and ever marketing pitch for tech tools that will jump start the new business intelligence (BI). For those in need of such […]
Hyatt
Hyatt to Open Second New Armenia Hotel
In hotel news from Armenia, a new Hyatt property is slated to open in 2015. The Hyatt Jermuk will reportedly be an 88-room new-build hotel in the center of Jermuk Resort.
Accor & Other Hotels Say Bye Bye to Summer Profits
Just as some have feared but so few forecast officially, this Summer’s travel was not as big a hit as expected. When Accor Hotel Group warned their investors profit may not meet expectations last week the recession’s effect on hoteliers was cemented for the season.
The Curious Case of Room Key
A news release yesterday via Business Wire tells of conglomerate hotel booking site Room Key’s coming out of Beta status. What’s curious about this news is not so much the fluffy nature of it, but claims of millions having flocked to the startup to book their hotel rooms. At least this is the feel of the announcement. A bit of one of those “non-event” specialties creative PR agencies excel at perhaps? What’s the real story?
Roomkey: On the Verge of Success & Failure At Once
Roomkey. If there were ever a more appropriate name for a hotel booking channel, a more symbolically significant potential for branding, that would have to be perfection. Roomkey.com actually does have that possibility. But, like all great ideas and initiatives, the big time hoteliers’ 3rd interjection of intelligent engagement, has it’s problems too. There’s room for lots of niche products in travel, but is Roomkey an escape hatch or a marketing channel? And if exit marketing is introduced, even niche traffic and conversions could be scared away.