Deputy Tourism Minister Sofia Zacharaki announced this week plans to enhance tourism training and education, internship programs. According to Zacharaki, there are also plans to establish an English-language educational facility in Greece. The Athens News Agency (ANA-MPA) conducted an interview with Zacharaki in which she disclose that the ministry was moving ahead for changing the way internships are […]
tourism marketing
“Chania: Always Pure” Video Campaign Targets European Tourists
A new video promotion by the Chania Chamber of Commerce aims to attract more travelers to Crete’s most photographed port town, and the island’s far-west wonders.
The 101 on Travel Influencer Marketing Post-Pandemic
Recent studies suggest influencer marketing is becoming more important than ever in the wake of the coronavirus pandemic. But there’s a catch.
The Day After the Tourism Industry Grinds to a Halt
Yesterday, thousands of tourism businesses canceled millions of reservations. Tomorrow, every cruise line, hotel, and air carrier will wake to a new world.
INSETE Frames Greece’s Prime Tourism Woes
According to figures compiled by INSETE, per capita spending by holidaymakers to Greece has declined drastically these last 15 years.
Croatian Tourism Board Calls for Extended Marketing Planning
The Croatian Tourism Board (HTZ) is seeking design of a strategic marketing plan for Croatian Tourism for 2014-2020. The board has just tendered a deadline for submissions of bids of May 29th. The project, expected to be valued at just over €500,000 euro.
Our Segregated Travel Marketing: Putting “You” in Your Travel Place
What about those gay and lesbian travelers? What do women really want? Is travel a man’s world? Is travel all business class and no play? Aren’t you about ready to break free of the bonds of cliche niches? I am. There’s so much targeted marketing going on out there in hospitality land, we’re surprised more people have not noticed the laser sighting scanning their prone suntanned bodies. Look at what just this week’s news reveals about you as a “niche” rather than YOU the person.
Poland Capitalizes on Euro 2012 Image Boost, Promotes Medical Tourism
Poland is planning on using the newly acquired recognition given by co-organizing the Euro 2012 sports even to boost a quite profitable tourism segment – health and medical services.