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ITA

Will Google Launch Their ITA Travel Weapon?

2011-07-06 by Phil Butler

Google can torpedo travel

According to TechCrunch’s reliable network of source, Google may well roll out an integrated ITA search platform within days. A report by TC’s Leena Rao 16 hours ago suggests Google’s recent acquisition may in fact be the forboding nightmare Microsoft, Expedia, and others feared.

Tags: Expedia, Fairlogix, fare booking, Google, Google Travel, ITA, ITA fare software, Kayak, Microsoft, online travel, Sabre, TechCrunch, ticket sales, tickets, travel wars

Orbitz Stock Into Orbit With American Airlines Verdict

2011-06-03 by Phil Butler

Google Air

For all those investors who emailed to ask me if the American Airlines slash Orbitz fight would be a game changer, the news today of skyrocketing Orbitz stock prices is as good an answer as any. Orbitz Worldwide Inc. bounced shares upward on an Illinois court reversal of their case against American Airlines. The court ordered American to resume selling flights via the online travel agency.

Tags: AA flights, American Airlines, American flights, flights, Google, Google Travel, Google trial, ITA, ITA software, Online travel wars, Orbitz, Orbitz travel, OTA's, travel deals

US Government Approves Google-ITA Deal

2011-04-11 by Aleksandr Shatskih

US Department of Justice

The Department of Justice has approved a $700 million deal that will see Google acquire ITA Software, a travel technology company.  The DoJ released a detailed ruling outlining the approval, along with some restrictions. As part of the deal, Google must license QPX software from ITA to airfare websites under “commercially reasonable terms”, continue to […]

Tags: air fares, airfare websites, BIng, Department of Justice, DoJ, Google, InstaSearch, ITA, QPX software, travel search engine, U.S.

Bing-Kayak: Travel Search or Dumb Meets Dumber?

2011-03-06 by Phil Butler

Barney Pell up the Amazon in 2008

The still raging war for online travel supremacy continues with news from Microsoft and Kayak. The pending sale of ITA to Google has spurred some fairly ridiculous allegiances and deals, not the least of which is the latest Bing “slash” Kayak pairing. Let’s face it, Microsoft has already spent two king’s ransoms trying to beat Google, and now this?

Tags: Barney Pell, Bill Gates, BIng, Bing travel, Google, Google Travel, ITA, ITA software, Kayak, Microsoft, online travel, OTA, Powermouse, search engines, travel conversions, travel search, travel wars

Online Travel Warfare To End Soon

2011-02-19 by Phil Butler

Google evil versus collective evil

The war in online travel over basically who gets what & when continues this week with Delta Airlines snatching seats from Rick Seaney’s FareCompare, American Airlines going hog wild trying to engage on their own, and Google outlining (see Matt Cutts video below) how they can manually crucify websites for SPAM. Meanwhile travelers just want some price break justice.

Tags: air fares, American Airlines, BIng, Expedia, FaceCompare, Google, Google algorithms, ITA, Kayak, Matt Cutts, Microsoft, MS Travel, online bookings, Orbitz, Rick Seaney, social web, SPAM, Tim O'Reilly, TripAdvisor, Web 2.0, web transparency

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