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Will Google Launch Their ITA Travel Weapon?

2011-07-06 by Phil Butler

Google can torpedo travel

According to TechCrunch’s reliable network of source, Google may well roll out an integrated ITA search platform within days. A report by TC’s Leena Rao 16 hours ago suggests Google’s recent acquisition may in fact be the forboding nightmare Microsoft, Expedia, and others feared.

Tags: Expedia, Fairlogix, fare booking, Google, Google Travel, ITA, ITA fare software, Kayak, Microsoft, online travel, Sabre, TechCrunch, ticket sales, tickets, travel wars

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Featured Stories

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hiking in Crete warning AI illustration

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Stories of Interest

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Short-Term Rental Lobby Fights Greece’s New Tourism Limits

2026-06-03 By Iorgos Pappas

STAMA Greece fights the Special Spatial Framework for Tourism, opposing municipal controls and the inclusion of short-term rentals in carrying-capacity math.

The Lions Fountain, the Hole, and the Kingdom of Endless Studies

2026-06-03 By Phil Butler

There is perhaps no better symbol of modern governance in Crete than the Morosini Fountain in Heraklion. The Lions Fountain stands at the very center of the city, both physically and symbolically, a Venetian masterpiece completed in 1628 that survived Ottoman occupation, wars, earthquakes, modernization, pollution, and four centuries of Mediterranean upheaval. It remains one […]

Rouvas Gorge

Five Euros to Save One of Crete’s Most Scenic Gorges

2026-06-03 By Iorgos Pappas

Faistos and Gortyna plan a €5 entrance fee for Rouvas Gorge to fund safety upgrades, maintenance, and conservation in the heart of Psiloritis.

Cretan Trails

Crete Joins Mediterranean Trails Network to Elevate Global Eco-Tourism Profile

2026-06-02 By Manuel Santos

Crete unifies its hiking routes under the Cretan Trails banner, partnering with international trail networks to develop sustainable mountain tourism.

Hersonissos remains without lifeguard coverage

Hersonissos Faces Lifeguard Shortage as Summer Season Gets Underway

2026-06-02 By Manuel Santos

Hersonissos remains without lifeguard coverage on its designated busy beaches after a tender for 46 positions failed to attract applicants.

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