Last week, Danny King over at Travel Weekly hit the nail on the head with his assessment of Expedia’s so called “verified” review system. Expedia Verified Reviews attempts to qualify hotel reviews using “use” of Expedia as a criteria. Having pushed TripAdvisor from the OTA nest on its own, Expedia seems intent on milking the last drop from the user review teat.
The highly anticipated New York City restaurant guides are out now. A story about his by Garth Johnston of the gothamist not only drew my attention, but made me put on my thinking cap too. Google’s movements into travel, the changing framework of online travel, and the real value of credability seem to be boiling to the surface of the online business soup. Zagat, the online restaurant guides slash data company, offers interesting value.