What could Google do with Travelzoo (NASDAQ:TZOO)? This is the question some insiders may be asking if reports of the beleaguered travel deal company’s sale ring true. Having had shared plummet over 70 percent since last year, Travelzoo would seem ripe for the picking, but just who’s plucking online booking portals these days? Reuters has it the company is seeking advisers on a potential sell.
The highly anticipated New York City restaurant guides are out now. A story about his by Garth Johnston of the gothamist not only drew my attention, but made me put on my thinking cap too. Google’s movements into travel, the changing framework of online travel, and the real value of credability seem to be boiling to the surface of the online business soup. Zagat, the online restaurant guides slash data company, offers interesting value.
Google’s head of Local, Maps and Location Services, Marissa Mayer, just announced the acquisition of Zagat, publisher of worldwide restaurant guides, on the Google blog. Zagat is the entity that produces some of the world’s best printable restaurant guides, and accordingly, the platform will now help refine Google tools like Maps, Places, and Hotspot too, Google’s growing recommendation engine.