Day two of the Digi.travel EMEA Conference & Expo in Athens marked our third day in the Greek capital.
The advent of new technologies has brought about a great deal of change for hospitality businesses. The trend has opened up amazing possibilities, while at the same time causing great apprehension.
We hear so much about how tourism, hospitality, and especially hotels will ride the wave of Big Data into a revenue sunset. But underneath the hyperbole, there is a certain reality, the realization that sustainable businesses simply must emerge. It is also true that companies that provide the most stunning technological advancements in this field, cannot thrive unless their clients do.