For some hoteliers loyalty programs have been a secondary consideration in the trend toward mobile tech, but in reality, the game is the same as always. The loyalty program is in a metamorphosis.
The advent of new technologies has brought about a great deal of change for hospitality businesses. The trend has opened up amazing possibilities, while at the same time causing great apprehension.
We hear so much about how tourism, hospitality, and especially hotels will ride the wave of Big Data into a revenue sunset. But underneath the hyperbole, there is a certain reality, the realization that sustainable businesses simply must emerge. It is also true that companies that provide the most stunning technological advancements in this field, cannot thrive unless their clients do.
Next month, analytics startup SnapShot GmbH will team up with the University of Surrey School of Hospitality and Tourism Management, to provide a 2 day course on hotel revenue management. According to the news, the new offering will focus on pricing, marketing and distribution for hotel businesses.
SnapShot Analytics, a new, essential tool for any hotel management team, will be presented to the public at ITB Berlin, the global travel industry’s leading trade show.