The following is from Thomas Magnuson – co-founder and CEO of Magnuson Hotels, one of my best friends, and the smartest man I know.
Searching for Hospitality’s “Holy Grail” – Sustainability
We hear so much about how tourism, hospitality, and especially hotels will ride the wave of Big Data into a revenue sunset. But underneath the hyperbole, there is a certain reality, the realization that sustainable businesses simply must emerge. It is also true that companies that provide the most stunning technological advancements in this field, cannot thrive unless their clients do.