American Airlines and ITA penned a deal the other day which AA claims had nothing to do with Google’s acquisition of ITA technology. But the suggestion still remains as to what exactly Google is doing to fend off its opponents in the so called “Online Travel War.” Is Google silently orchestrating the downfall of Expedia and the others of FairSearch? Well, probably not anything so diabolical, but winning the ITA acquisition with underlying business relationships? This is not only possible, but probable.
FairSearch
Microsoft Piggybacks On FairSearch Whining
In a transparent move to block yet another Google business move, Microsoft joins the scaredy cats at FairSearch. Like a ravenous whining hyena, Microsoft once again nips at the heels of the Internet’s most profitable and powerful company.
Fear Google – Trust Expedia
Google’s detractors huddle in Phoenix at this year’s PhoCusWright Conference to try an lobby allies. Fearing Google’s ITA acquisition will forever change the online travel game, some top travel execs seem willing to do anything to block the Internet’s biggest player.