More than six in ten travelers (61%) say they pick a destination for its great food or drink; Over half of global travelers (51%) are likely to seek out local street food markets; Malaysia, Taiwan, Japan and Brazil are among the top places to discover local food across the globe.
Bookings
The Reality of Hotel Website Conversion from FASTBOOKING
A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.
FastBooking Report Reveals Recipe for Direct Distribution
A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.
AccorHotels Acquires VeryChic
The anticipated AccorHotels acquisition of VeryChic is now complete according to the hotel chain. Now Accor can complete digital private sales of luxury hotel rooms and apartments, cruises, breaks, packages and more.
Moscow Leads Russia for Spontaneous Bookings
According to a special study from Booking.com Moscow, St. Petersburg and Kazan top the list of cities where spontaneity lead to tourism visits and bookings. The online booking service told RIA Novosti that last minute travel to these cities was most popular among tourists who prefer spontaneous travel.