In news from SnapShot GmbH, the hotel analytics company is going on the road to demonstrate its new platform, and to hold discussions on hotel data usage in key cities in Germany, Austria, the UK, and Belgium. The company says hoteliers in these cities will get hands on experience which demonstrates the full capabilities of its flagship product, SnapShot Analytics.
Big Data
Adara Introduces Traveler Spending Scores
Marketing data company Adara has just released “traveler value score”, a tool that estimates an anonymous subject’s customer’s capacity to spend on travel and lodging. The news tool can help hoteliers pitch rooms and services more precisely, thereby elevating or optimizing revenues, according to the company. While the potential for filtering spending potential seems fantastic, there may be some stumbling blocks.
Boutique Hotels Get Aboard the Big Data Train
Big Data is catching on in the hospitality industry but it’s not just the biggest hotels that are leading the revolution. Smaller, boutique hotels are rapidly becoming data-driven too, using analytics to track and meet the demands of chosen demographic.
Using Big Data for Breakfast
For a few years now digital experts have discussed the importance of “personalization”, the so-called “guest experience.” While the concept is not a new one, like so many marketing or “buzz” terms, the reality of providing real customer value is often lost in the shuffle. Is Big Data really so useful? Can your business leverage […]
The Uniquely Compelling Appeal of Big Data
Five years ago the world-wide-web was horrified at the concept of usable user data. Today every business from high fashion to the local laundry-mat wants to know how to convert customers via predictive intelligence. Technology is gearing up to meet a Big Data conundrum, as marketers wring their hands awaiting the golden ring that signifies an R-O-I bonanza. But at this stage of trend analysis, most experts agree that the analytics ship has not yet arrived. Here’s a succinct look at where we really are.