Big Data is catching on in the hospitality industry but it’s not just the biggest hotels that are leading the revolution. Smaller, boutique hotels are rapidly becoming data-driven too, using analytics to track and meet the demands of chosen demographic.
Last week the Hotel Yearbook 2036 was release for free download. The magazine, published by Wade & Co., is an annual consolidation of advice and insights from hotel experts. However, this year’s industry magazine offers a futuristic take, with insights on the future of the hotel industry.
Argo takes a look at the making, of a future look back at how the hotel industry is today. For those of you confused already, this interview with award winning author, Woody Wade about the upcoming collaborative of Hsyndicate, ESSEC Business School and others for 2016, the download Hotel Yearbook 2036.
Hotels and other hospitality oriented businesses have received the message, big data analytics can solve for major business challenges from price optimization, to predicting touristic flows. However compelling this new realm may be for current and future operations though, not all big data solutions add the same value.