Netherlands hotel innovators citizenM comes out with a subscription business plan that could drive profits. But is loyalty only about stable revenue?
Big Data is catching on in the hospitality industry but it’s not just the biggest hotels that are leading the revolution. Smaller, boutique hotels are rapidly becoming data-driven too, using analytics to track and meet the demands of chosen demographic.
Argo takes a look at the making, of a future look back at how the hotel industry is today. For those of you confused already, this interview with award winning author, Woody Wade about the upcoming collaborative of Hsyndicate, ESSEC Business School and others for 2016, the download Hotel Yearbook 2036.