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Instagram in a Destination Discovery Context

2017-07-14 by Phil Butler

Sergey Rasshivaev

Since forever I’ve advised my clients to make the best use of images and video, of media that will capture the imagination of potential clients. It’s 2017 and many have still not grasped the simplest concept, that a captive audience travels on the visual. As a wordsmith and someone who enjoys telling a story, using Instagram as a story place marker helps me convey the reality of a place and experience. Let me show you how to use Instagram mixed with a contextual storyline.

Tags: ads, Charleston, context, Creta Star, La Preciosa Beach, marketing, Rethymno, Sergey Rasshivaev, Sullivan's Island, surf holidays, Vorontsov Palace

Scream Out to Celebrate Norway’s Best, “The Scream”

2013-01-23 by Aleksandr Shatskih

Visit Norway Scream campaign

Visit Norway is creating the longest “scream” on our planet to honor the anniversary of Edvard Munch’s birth, the painter of the famous “Scream” painting.

Tags: ads, Edvard Munch, Norway, PR, Scream, The Scream, travel ads, travel campaign, travel PR, Visit Norway, world engagement

Lifestyle Hotels & Other Booking Filters

2012-07-24 by Phil Butler

Hotel Augarten

Are you looking for something or someone to filter your digital world? Argo Travel News takes a look at another travel accommodation filtering channel, Lifestyle Hotels, with mentions of a few others. If ever there were a need for good suggestion engines, the travel space is in dire need. How do you decide where to go, where to stay, what to do? Let’s look at regional players in travel booking.

Tags: ads, billboard effect, booking, destination filters, editing, France travel, hotel filter, human filtering, human filters, Italy hotels, Italy travel, Lago di Garda, Lefay Resort & SPA, marketing, OTA's, PR, resorts, startups, Stay.com, Thomas Holzleithner, Toscolano River, Vinivi, Waggener Edstrom, WHIP Convert, WIHP, WIHP Hotels

WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Aleksandr Shatskih

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor

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Featured Stories

Heraklion Targeted airport upgrades

Operational Upgrades Enhance Safety at Heraklion Airport

drought Crete 2026

Crete Is Running Dry for a Fourth Year

Crete railway plans AI illustration

The Train Fantasy: How to Save Crete by Cutting It in Half

Lunatic Cretans

Crete Ain’t What It Used to Be

Water Permits

Hotels Granted New Water Use and Drilling Permits in Crete, Lesvos, and Naxos

How Public Relations in Hospitality Adapts to AI Technology banner

Your go-to guide for foraging cretan horta

Stories of Interest

VOAK Deal €2bn Crete

Crete’s VOAK Seals a €2bn Deal

2026-02-05 By Iorgos Pappas

GEK TERNA, AKTOR, and Metlen finalize a €2bn agreement for the VOAK highway, shaping Crete’s main road axis for the next 35 years.

German tourism Greece

Germans Still Choose Greece — Even as It Becomes Europe’s Most Expensive Holiday

2026-02-05 By Arthur Butler

Germany keeps Greece among its top holiday choices in 2025–2026, despite rising costs that now make it Europe’s most expensive destination.

Heraklion Targeted airport upgrades

Operational Upgrades Enhance Safety at Heraklion Airport

2026-02-05 By Kostas Raptis

Targeted airport upgrades in Heraklion and Naxos improve flight safety, energy efficiency, and reliability for island travel.

Makry Gialos port

Government Gives Two Answers, Makry Gialos Gets None

2026-02-05 By Arthur Butler

Zero progress. PASOK MP Katerina Spyridaki slams the government over the stalled Makry Gialos port project, calling the situation institutional chaos and an insult to Lasithi residents.

drought Crete 2026

Crete Is Running Dry for a Fourth Year

2026-02-05 By Iorgos Pappas

Crete enters its fourth dry year as dams and aquifers fall. Authorities warn urgent water restrictions are needed in 2026.

More Crete travel news

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