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Instagram in a Destination Discovery Context

2017-07-14 by Phil Butler

Sergey Rasshivaev

Since forever I’ve advised my clients to make the best use of images and video, of media that will capture the imagination of potential clients. It’s 2017 and many have still not grasped the simplest concept, that a captive audience travels on the visual. As a wordsmith and someone who enjoys telling a story, using Instagram as a story place marker helps me convey the reality of a place and experience. Let me show you how to use Instagram mixed with a contextual storyline.

Tags: ads, Charleston, context, Creta Star, La Preciosa Beach, marketing, Rethymno, Sergey Rasshivaev, Sullivan's Island, surf holidays, Vorontsov Palace

Scream Out to Celebrate Norway’s Best, “The Scream”

2013-01-23 by Aleksandr Shatskih

Visit Norway Scream campaign

Visit Norway is creating the longest “scream” on our planet to honor the anniversary of Edvard Munch’s birth, the painter of the famous “Scream” painting.

Tags: ads, Edvard Munch, Norway, PR, Scream, The Scream, travel ads, travel campaign, travel PR, Visit Norway, world engagement

Lifestyle Hotels & Other Booking Filters

2012-07-24 by Phil Butler

Hotel Augarten

Are you looking for something or someone to filter your digital world? Argo Travel News takes a look at another travel accommodation filtering channel, Lifestyle Hotels, with mentions of a few others. If ever there were a need for good suggestion engines, the travel space is in dire need. How do you decide where to go, where to stay, what to do? Let’s look at regional players in travel booking.

Tags: ads, billboard effect, booking, destination filters, editing, France travel, hotel filter, human filtering, human filters, Italy hotels, Italy travel, Lago di Garda, Lefay Resort & SPA, marketing, OTA's, PR, resorts, startups, Stay.com, Thomas Holzleithner, Toscolano River, Vinivi, Waggener Edstrom, WHIP Convert, WIHP, WIHP Hotels

WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Aleksandr Shatskih

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor

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Featured Stories

The Knossos Christmas Tree

Crete’s Priorities Problem: When Symbols Replace Stewardship

Cretan village mountain communities

Crete’s Tourism Boom Is Not Reaching the Mountains

Echoes of Blue

Echoes of Blue — A Love Letter to the Cretan Coastline

Cretan Christmas decorations

How Cretans Decorate Their Homes for Christmas

Christmas walks in Crete

Christmas Walks That Are Actually Safe in Crete

How Public Relations in Hospitality Adapts to AI Technology banner

Your go-to guide for foraging cretan horta

Stories of Interest

Crete water crisis hotel Plaka

When the Water Runs Out, the Illusion Runs With It

2025-12-29 By Manuel Santos

An official document confirms what many feared: water and sewage capacity in Crete cannot support new large hotel developments.

Crete New Year's Dive

Why Cretans Start the Year in the Sea

2025-12-28 By Manuel Santos

Why Cretans welcome the New Year in the sea. A look at the New Year’s Dive tradition in Crete, where it happens, and how to take part safely.

Vasilopita Event Heraklion January 4 2026

A Vasilopita with a Sacred Purpose Near Heraklion

2025-12-27 By Iorgos Pappas

A charitable Vasilopita event will take place on January 4, 2026, near Heraklion, supporting the completion of the Church of Saints Parthenios and Evmenios.

Rethymno farmers protest humanity

Rethymno Farmers Turn Protest Into a Community Table

2025-12-27 By Victoria Udrea

Livestock farmers in Rethymno staged a symbolic protest by boiling and sharing meat with citizens, and donating over one ton of meat to local soup kitchens.

The Unsmiling City and the Kallikantzaroi performance

Interactive Kallikantzaroi Children’s Performance in Neapoli on December 30

2025-12-27 By Argophilia Travel News

Interactive Kallikantzaroi performance by Katsimihas brothers’ story will take place at the Municipal Garden of Neapoli on December 30.

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