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Instagram in a Destination Discovery Context

2017-07-14 by Phil Butler

Sergey Rasshivaev

Since forever I’ve advised my clients to make the best use of images and video, of media that will capture the imagination of potential clients. It’s 2017 and many have still not grasped the simplest concept, that a captive audience travels on the visual. As a wordsmith and someone who enjoys telling a story, using Instagram as a story place marker helps me convey the reality of a place and experience. Let me show you how to use Instagram mixed with a contextual storyline.

Tags: ads, Charleston, context, Creta Star, La Preciosa Beach, marketing, Rethymno, Sergey Rasshivaev, Sullivan's Island, surf holidays, Vorontsov Palace

Scream Out to Celebrate Norway’s Best, “The Scream”

2013-01-23 by Aleksandr Shatskih

Visit Norway Scream campaign

Visit Norway is creating the longest “scream” on our planet to honor the anniversary of Edvard Munch’s birth, the painter of the famous “Scream” painting.

Tags: ads, Edvard Munch, Norway, PR, Scream, The Scream, travel ads, travel campaign, travel PR, Visit Norway, world engagement

Lifestyle Hotels & Other Booking Filters

2012-07-24 by Phil Butler

Hotel Augarten

Are you looking for something or someone to filter your digital world? Argo Travel News takes a look at another travel accommodation filtering channel, Lifestyle Hotels, with mentions of a few others. If ever there were a need for good suggestion engines, the travel space is in dire need. How do you decide where to go, where to stay, what to do? Let’s look at regional players in travel booking.

Tags: ads, billboard effect, booking, destination filters, editing, France travel, hotel filter, human filtering, human filters, Italy hotels, Italy travel, Lago di Garda, Lefay Resort & SPA, marketing, OTA's, PR, resorts, startups, Stay.com, Thomas Holzleithner, Toscolano River, Vinivi, Waggener Edstrom, WHIP Convert, WIHP, WIHP Hotels

WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Aleksandr Shatskih

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor

Maria Papadaki ad banner

Featured Stories

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Stories of Interest

Malaka

What Malaka Really Means in Crete

2025-11-28 By Arthur Butler

Every Greek knows Malaka, but Crete has weaponized it into a cultural art form

olives

Why Olive Oil Standards Matter More Than Ever

2025-11-28 By Victoria Udrea

Online seminar on olive oil contamination in Crete raises concerns for producers and hospitality businesses. What tourism stands to lose.

Tourist Police 171

Tourist Police 171 Crete Help Line

2025-11-28 By Manuel Santos

Every traveler in Crete should save 171. It will help you with and everything that needs a gentle nudge toward honesty.

TAXI Heraklion

Heraklion Taxis Announce 48-Hour Strike.

2025-11-28 By Manuel Santos

The Myth of “Unfair Competition” Let us address the fantasy. There is: The only “competition” Heraklion taxis have is: The bus. A bus that costs €1.20. A bus that arrives on time. A bus that does not play trap music at 7:30 AM. A bus that—scandalously—follows the shortest route. Heraklion Taxis Announce Strike — The […]

Crete for the Five-day Trip

Why Every Greek High School Suddenly Thinks Crete Is Disneyland

2025-11-28 By Mihaela Lica Butler

Students want fun, parents want safety, teachers want survival. Crete delivers all three—plus chaos.

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