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Sergey Rasshivaev

Instagram in a Destination Discovery Context

2017-07-14 by Phil Butler

Sergey Rasshivaev

Since forever I’ve advised my clients to make the best use of images and video, of media that will capture the imagination of potential clients. It’s 2017 and many have still not grasped the simplest concept, that a captive audience travels on the visual. As a wordsmith and someone who enjoys telling a story, using Instagram as a story place marker helps me convey the reality of a place and experience. Let me show you how to use Instagram mixed with a contextual storyline.

Tags: ads, Charleston, context, Creta Star, La Preciosa Beach, marketing, Rethymno, Sergey Rasshivaev, Sullivan's Island, surf holidays, Vorontsov Palace

Winter in Russia: What the Simple Folk Do

2016-12-08 by Phil Butler

Surfing solitude in Kamchatka with my friend Sergey Rasshivaev

For most people who live very far west of the Dnieper River, Russians are an enigma.

Tags: Epiphany, ice diving, Ice Swimming, Russia pastimes, Russians, Sergey Rasshivaev




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The Greek island of Karpathos has been included in National Geographic’s annual list of the world’s 25 most impressive destinations for 2023.  National Geographic refers to the island in the Dodecanese as an amazing and beautiful place, where women-owned businesses lead the way in sustainable tourism. Also included in the same category in the extensive […]

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