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TripAdvisor

WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Aleksandr Shatskih

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor

London’s Sheraton Park Tower – Starwood Digital Superstar

2012-03-09 by Phil Butler

Sheraton Park Towers London

There are a lot of hotels engaged in social media, and presenting their wares online. Hilton to the smallest Mom & Pop cabins on the remotest river, everyone wants in on the digital superhighway. Today, a lone tweet sent me reeling back toward an old friend from childhood, Sheraton and Starwood Hotel’s fine Kightsbridge luxury hotel, the Sheraton Park Towers.

Tags: Global Hotel Exchange, Google hotel finder, london hotels, London scenery, London travel, Roomkey, Sheraton Hotels, Starwood Hotels, The Sheraton, Tom Magnuson, TripAdvisor

Expedia Profits Slow: Shares Drop

2012-02-10 by Aleksandr Shatskih

Expedia logo

The financials are in from Expedia. According to the reports, wile quarter 4 revenue was up by 6.7% at $787.1 million compared with the previous year, expenses took their toll virtually eliminating and growth for 2011.

Tags: Expedia, Forbes, hotel profits, hotels, online travel, OTA profits, stocks, travel companies, travel profits, travel stocks, TripAdvisor, Wall Street

Who’s the Big Bad Wolf of Hotel Marketing?

2012-01-26 by Phil Butler

The big bad wolf of online travel

Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?

Tags: advertising, American Hotel Lodging Association, Expedia commissions, franchise fees, Google, Google ads, Google evil, Google hotel finder, Google market, Google Travel, Hilton, hotel, hotel brands, hotel distribution, hotel franchises, Hyatt, IHG, Larry Page, Madigan Pratt & Associates, marketing, marketing channels, Marriott, Mr & Mrs Smith, online travel, OTA's, pay per click, ppc, propoganda, Roomkey, search marketing pay per click, Sergey Brin, STR, Tamara Heber-Percy, TripAdvisor, update, Wyndam

Hipmunk Hotel Search Checks In

2012-01-10 by Aleksandr Shatskih

Hipmunk Interface

Rolling into town in the dead of night, the last thing that weary travelers need is to waste time running around trying to find a place to get their heads down. Yet most of us have found ourselves in this situation one time or another. So what happens? More often than not we get taken for a ride by some dodgy cab driver, dumped in the middle of nowhere with only one grotty, grubby excuse for hotel in sight, with little choice but to bed down at less than satisfying accommodations. Hipmonk, maker of the ultra cool fight search tool, has set site on hotel finding on mobile now.

Tags: Danilo Campos, Hipmunk, Hipmunk app, Hipmunk flight search, Hipmunk hotel search, Hotel search app, mobile hotel search, must-have app, TripAdvisor

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