For businesses busying themselves trying to catch the social wave, to engage customers via digital channels, the learning curve can be steep. All along the path to competitive edge in online marketing, the pitfalls of “not knowing” end up costing companies before the online lesson is learned. Nowhere is this more evident than in the hotel industry. Using the wrong communicative channels, or using them in the wrong way, can determine who does and does not survive.
hotel news
Hotel Terme Tuhelj Begins 12 Million Euro 4 Star Hotel
In hotel investment news from Croatia, Hotel Terme Tuhelj is building a new 4 star accommodation at Tuheljske Toplice, outside the village of Tuhelj. The new hotel will boast a convention center and very high 4 star amenities, according to hotel spokespersons. At an estimated outlay of €12 million euro, it will also be one of the city’s biggest construction projects in some time.
Jebel Ali International Hotels Launches Resort Makeover
In hotel news from the Middle East, Dubai based Ali International Hotels has launched a major development pan of all its Dubai properties. The company plans to refurbish several properties to the tune of roughly $40 million US, according to the news.
Crowne Plaza Hotels – Saving Marriages and Sleep
In travel technology news today, Crowne Plaza hotels is testing state of the art “anti-snore” technology at selected hotels. 10 hotels across Europe, the UK, and the Middle East will reportedly implement “snore patrols” to muffle noisy sleepers.
Preferred Hotel Group Picks RateGain for Intel
RateGain, a company whose BrandGain innovation we just covered on Argo News, has just announced Preferred Hotel Group’s adoption of their iRate advanced intelligence tool. RateGain’s cutting edge rate shopping system, combined with the hotel groups iRate program, will afford managers real time advantage across multiple channels.
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