The day may come when a hotel guest expects and gets a real Orwellian experience out of their stay. At least this is a dreamscape that could take place if unbridled tech geeks are put in charge.
For those who thought augmented and virtual reality technologies were just for gamers, news from Chinese search giant Baidu tells of the company building an AR lab to research and build experiences for the digital world. Across the spectrum of the mobile-digital realm, companies are in a frenzied uptake mode for developing and launching AR capability. Nowhere is this more prevalent than in the travel, booking, and hospitality experience spaces.