For those who thought augmented and virtual reality technologies were just for gamers, news from Chinese search giant Baidu tells of the company building an AR lab to research and build experiences for the digital world. Across the spectrum of the mobile-digital realm, companies are in a frenzied uptake mode for developing and launching AR capability. Nowhere is this more prevalent than in the travel, booking, and hospitality experience spaces.
Last week China’s biggest hotel brand offered up the Plateno Collection Show 2017 at Pazhou Poly World TradeCenter Exhibition Hall in Guangzhou, China. Held in between December 9th and 12th, the unique hotel brand fashion show pushed the envelope where industry perception of what a hotel should be.