Argophilia

Αργοφιλία: For the love of the journey.

hotel marketing

The Reality of Hotel Website Conversion from FASTBOOKING

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A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.  

FastBooking Report Reveals Recipe for Direct Distribution

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A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.

Preferred Hotel Group™ Releases 2014 Q1 Results

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Global sales, marketing, and distribution provider Preferred Hotel Group™ has just released their first quarter 2014 revenue results. According to the report the group generated a 19 percent increase in reservations revenue for member hotels compared to last year’s figures. Other key findings of the report show increases in enrollments, spending, and repeat stays via the iPrefer guest loyalty program, and other initiatives. Preferred also added 29 new hotels to their stable of luxury stays worldwide.