On average, European hotel markets experience stabilized performance results within approximately three months following a terror attack, according to data and analysis from STR.
Europe hotels
Marriott’s Europe Footprint: Two Pronged Strategy Takes Shape
News earlier this month that Marriott International plans to open five Moxy Hotels in key European cities reveals a powerful positive movement for certain European destinations. The new hotels, slated for Munich, Eschborn and Berlin in Germany; and Oslo, Norway; and Aberdeen, U.K. point to markets set to grow.
Boutique Hotels Get Aboard the Big Data Train
Big Data is catching on in the hospitality industry but it’s not just the biggest hotels that are leading the revolution. Smaller, boutique hotels are rapidly becoming data-driven too, using analytics to track and meet the demands of chosen demographic.
UK Hotels Outlook Stagnant: Eastern Europe Growing
According to data from Statista, UK hotel occupancy across 2,393 hotels, guesthouses and bed and breakfast properties show the industry as “flat” according to the surveys. Within the European market, only Eastern and Southern Europe show significant growth for revenue.
7 Days Premium Linz-Ansfelden Opens
A new budget brand has arrived the European hotel scene. 7 Days Premium Linz-Ansfelden is the initial offering of a chain focused on young, technology savvy travelers.
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