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Cyril Attias

Social Media: Does Your Hotel Speak It?

2011-10-15 by Phil Butler

Do you speak it MF?

In news from Paris, Concorde Hotels & Resorts has apparently become one of the first hotel chains to really take social media seriously. Beyond the lip service most businesses pay to the social channels, Concorde shows the way to true engagement, or so it appears. Let’s find out about something I call “integrated messaging” – the power of coordinated efforts in social media – or the lack thereof.

Tags: Concorde Hotels & Resorts, Cyril Attias, Editorial, Françoise Houdebine, hotel press, Influence Digitale, KIA, Michelin, Nathan Greenhalgh, social engagement, social media, travel tools

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