The day may come when a hotel guest expects and gets a real Orwellian experience out of their stay. At least this is a dreamscape that could take place if unbridled tech geeks are put in charge.
data
Adara Introduces Traveler Spending Scores
Marketing data company Adara has just released “traveler value score”, a tool that estimates an anonymous subject’s customer’s capacity to spend on travel and lodging. The news tool can help hoteliers pitch rooms and services more precisely, thereby elevating or optimizing revenues, according to the company. While the potential for filtering spending potential seems fantastic, there may be some stumbling blocks.
Using Big Data for Breakfast
For a few years now digital experts have discussed the importance of “personalization”, the so-called “guest experience.” While the concept is not a new one, like so many marketing or “buzz” terms, the reality of providing real customer value is often lost in the shuffle. Is Big Data really so useful? Can your business leverage […]
The Uniquely Compelling Appeal of Big Data
Five years ago the world-wide-web was horrified at the concept of usable user data. Today every business from high fashion to the local laundry-mat wants to know how to convert customers via predictive intelligence. Technology is gearing up to meet a Big Data conundrum, as marketers wring their hands awaiting the golden ring that signifies an R-O-I bonanza. But at this stage of trend analysis, most experts agree that the analytics ship has not yet arrived. Here’s a succinct look at where we really are.
A Hotel Distibution Tech Infographic from SnapShot
Understanding the technology in the hotel distribution space can be challenging, so many players and so much technology. A visual representation of this technology can help grasp the landscape and “fit the pieces into the puzzle.” Part of working on Hotel Demand Management, and its many layers, meant getting a good grasp of the segments, […]