Now American Airlines’ fares are dropped from Expedia altogether. With the company claiming no effects on sales, and their ongoing posturing to be seen as in control, is American in trouble? America’s 3rd most powerful airline company has entered into an online marketing war it may not be able to win.
American Airlines
Is American Airlines Spinning Out of Control?
The shakeup for air travel bookings online continues today with American Airlines’ contention that their ticket sales have never been better – even without Orbitz and Expedia. The airline neglects to point out an email marketing initiative instigated simultaneously with dumping Orbitz, and the fact that ticket sales for every airline have risen these last few days. What is the customer to make of supposedly trusted travel partners when low blows are the trend?
Are Airlines Unringing the Online Travel Bell?
The war between online travel companies and airlines is heating up. Expedia counters American Airline’s move to dump Orbitz, as Delta begins its abandonment of smaller OTA’s. Can online travel giants win out over the service providers they actually depend on? Much depends on the customer in the end.
American Airlines Gut Punches Orbitz
Travelport and Orbitz sue American Airlines over intended breakup of ticket sale deal. American wants exclusivity and no competition, while online travel companies demand choice for their customers. In what appears to be a move in protest of Travelport’s Southwest deal, AA aims to leverage their position. Meanwhile, Orbitz stocks tumble when they can afford it least.
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