In a recent Trivago survey, Athens reached the pinnacle of this year’s preferred Easter destinations for foreigners. The Trivago report also revealed the Greek capital as the cheapest European capital city to visit.
Trivago
Expedia Finalizes Acquisition of Majority Interest in trivago
Expedia, a full service online travel agency with localized sites in 30 countries, has announced the completion of its acquisition of 61.6% of trivago GmbH, a hotel metasearch company. Following this acquisition, trivago will continue to operate independently from its headquarters in Dusseldorf, Germany.For this majority package in trivago Expedia paid approximately €434 million in […]
WIHP’s DirectPack & Trivago – Direct Bookings Imminent?
World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.