European hotel prices have fallen once again, with the average room rate on the continent falling by 12% to just £97 per night, says a report in TravelDailyNews.
hotels
Global Hotel Exchange Utilizes RateTiger Effect
On Tuesday, an new, independent OTA announced a strategical alignment with RateTiger. Global Hotel Exchange, a cost free distrubution channel for hotels to launch in January, will leverage the power of global hospitality technology provider Rate Tager and eRevMax.
Rate Parity – Apples When You Need Oranges
The definitions of hotel room rate parity vary depending on who is doing the defining. The big online booking platforms speak of consistency and fairness, hotels often simply “have to” maintain parity to play in the game, and so on. But, is consistency at the expense of value and clarity worth then high price? These […]
Orbitz Worldwide & Travelport: Ups & Downs
Travelport and Orbitz are in the positive and negative news again today. Travelport for any number of announcements of business dealings, and Orbitz for a very negative S & P rating they just received. Since it was announced that Travelport needed to restructure its dept, it seems as if neither of these online travel giants can catch a break.
Conrad Hotels & Resorts – Sleek & Provocative Rebrand
Marketing campaigns for hotels chains are not a new fad, nor is using sexy to sell ideas, but doing so intriguingly, this is a bit uncommon. In News from Conrad Hotels & Resorts this morning, their brand is on a global marketing binge that may see a new phrase coined, “chic and slinky sells,” rather than sex.
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