The definitions of hotel room rate parity vary depending on who is doing the defining. The big online booking platforms speak of consistency and fairness, hotels often simply “have to” maintain parity to play in the game, and so on. But, is consistency at the expense of value and clarity worth then high price? These […]
Okay, just because Google bought ITA, just because flight search stuff got put onto the search page, just because they have 50 billion reasons to take over online travel, does not mean Sergey Brin, Larry Page, Eric Schmidt, and the rest at Google will. AND, launching the unbelievably fast Google Hotel Finder aspect for online travel? Nah, Google will never take over the multi-billion dollar online travel scene. Yeah! They will.