Netherlands hotel innovators citizenM comes out with a subscription business plan that could drive profits. But is loyalty only about stable revenue?
loyalty programs
Marriott International Unveils Unified Loyalty Programs
Today, Marriott International announced it will introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) for its members in August 2018.
Jin Jiang & Plateno Launch 100 Million Loyalty Platform
This month the world’s fifth biggest hotel group announced the world’s biggest loyalty group. The combining of Jin Jiang and Plateno Group integrating their member databases creates a loyalty program with 100 million plus members.