According to a report (PDF) from greenlight recently TripAdvisor, Booking.com, and Laterooms now dominate the three most crucial search and social sectors of online visibility in the UK. Greenlight’s analysis of the top 15 brands across the online billboard showed not only each’s relative position to competitors, but just how seriously businesses engage via PPC, SEO, and social media means.
social marketing
Flip.to Hopes to Create “Buzz” Machine for Hotels
Not many companies have so effectively tackled the language barrier online, not even in travel. News from Flip.to last week tells of not only translating for guests, but interesting benefits for hoteliers too, namely conversions. Flip.to may just have figured a refined way to pay guests and hoteliers.
A Slovenian Winter Is Coming
News today from Slovenia’s Tourism Board reflects on initiatives there to broaden the alpine country’s tourism horizons, and a bit of the stress deep recession can cause. We received a press release telling of the so called 2nd Days of Slovenian Tourism that took place this week at the fabulous Radenci Spa (image below). A sort of gathering of travel experts, the meetings hint at the country’s staggering economic woes reflected not only in the news, but the effectiveness and methods to attract tourists.