Yesterday I wrote a short post on LinkedIn “Pulse” with my view on Expedia’s new “Accelerator” marketplace. The experiment where hoteliers get to bid for the hotels’ visibility on the OTA, it resembles a carnival act for me. At least one comment on my LinkedIn, suggesting I was a mean spirited ranter because of my […]
hotel revenue
Hotel Marketing Tips Suite: Managing Demand Through Segmentation
A recent ESSEC Business School Hospitality Management MBA Bootcamp spawned a series of discussions and expert analysis. The
To have, or have not & Russian Tourists in 2015
When Russia’s influence on the Ukraine government of Viktor Yanukovych got challenged by a kind of rampaging western hegemony, all Europe should have studied more closely these relationships. Now, over a year in, the 2015 summer tourist season will probably be a disaster. Regardless of who we lay the blame on for the current west-east detente disaster, […]
Magnuson Hotels Worldwide releases local performance tool
Magnuson Hotels Worldwide has just released a global hotel performance calculator which allows owners to benchmark their individual hotel performance versus local markets. In a move the company says is a “first ever” approach to measuring true performance at the local level, Magnuson’s release of the tool on Hotel Authority seems destined only for those in dire need of revenue help. Here’s a brief look at a local performance indicator.
hotelBrain and Other Smart Ideas to Transform Greek Hospitality
hotelBrain, Greece’s largest hotel management company, has taken aim on ramping up the branding and management of existing hotels. With Greek tourism revenues and economies at the forefront of the resurfacing economy there, the marketing company with gray matter shows promise in a land of largely unwired hotels. With some additives, this management firm could […]
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