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Ryanair: How to Fly Right Financially

Liliana Steffens - November 5th, 2012 03:55 pm

Will Ryanair and other budget players enter the fray? Ryanair may well gain traction from the airline wars with OTA's.

Will Ryanair and other budget players enter the fray?

2012-11-05

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One of the world’s most competitive budget airlines, Europe’s Ryanair, reported better than expected profits today. The Dublin-based airline which made a name for itself with cost cutting, is now a favorite with travelers needing to do the same.

Flying into the online travel picture, Ryanair

Will Ryanair and other budget players enter the fray?

On the news, Ryanair said net profit April to September jumped some 10%, while sales increased a whopping 15% to €3.11 billion euro. Fares were up too, but the big news is Ryanair will now raise its full-year profit guidance to  €520 million euro, or roughly 20% more than forecast. Accordingly, Ryanair share prices were up 7% on the news too.

CEO Michael O’Leary offered this, speaking about the plight of airlines during this downtown:

“Further airline failures and consolidations are inevitable given the fragmentation among European airlines and the existence of so many high-cost, high-fare airlines with poor punctuality records. In this environment Ryanair sees substantial opportunities to grow.”

For Ryanair’s part, the airline has caused many competitors headaches with their business model. Nearly every European carrier has in one way or another been forced into “adjustments” of some kind to cope. O’Leary’s company, particularly with this news, seems in the driver’s seat where their path is concerned.

Tags: airline profits, airlines, Europe airlines, flights

Liliana Steffens

About Liliana Steffens

Liliana Steffens is Argophilia’s destination editor and a seasoned public relations consultant. Her work has been featured on a variety of travel and hospitality sites, including Stay.com, Travel Daily News, HospitalityNet, and others. She has been cited by numerous niche publications, including Tnooz. Her PR and marketing expertise is reflected in her contributions to Search Engine Journal.

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Trackbacks

  1. Midweek Travel Bits: Priceline, Ryanair, Stoxx & More says:
    2012-11-07 at 1:25 pm

    […] we already reported on budget airline phenom Ryanair’s unexpected revenue climb amid a bunch of carries low on […]

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