Private equity firm Permira, and France’s Axa, have received the “go” from EU regulators in their bid to buy online travel entity Opodo. The two investors intent to merge the Spanish Opodo company with Go Voyages and eDreams will create one of the digital world’s biggest online booking agencies.
Just about every news outlet in Europe is all a buzz about private equity firm Axa, and Permira headed for a deal to buy Amadeus’ Opodo. The OTA started in Germany in 2001, if the deal goes through as suggested, will be worth between $500 and $700 million. An unnamed source at Amadeus IT Holding SA told Reuters the sketch details of the negotiations.
Rumors are about suggesting Google may be in the market for online travel portal Opodo. If the news that Amadeus is selling one of its travel units are true, a bidding war between some key financial and online travel players may ensue. Google’s ITA transaction has many people concerned that the Internet giant may dominate the online travel game.