A news release yesterday via Business Wire tells of conglomerate hotel booking site Room Key’s coming out of Beta status. What’s curious about this news is not so much the fluffy nature of it, but claims of millions having flocked to the startup to book their hotel rooms. At least this is the feel of the announcement. A bit of one of those “non-event” specialties creative PR agencies excel at perhaps? What’s the real story?
Hilton Hotels
Hilton Engages Restaurateurs for Concepts
News from Hilton Worldwide tells of the company’s plans to have under their brand some 500 new restaurants worldwide in the next three years. The launch of HiltonRestaurantConcepts.com is designed to integrate partner restaurants into the Hilton family, and vice-versa bolster Hilton’s value.
Travelport & Orbitz Safe for Now – and Tomorrow?
Everyone associated with Travelport has to have breathed a sigh of relief on the news that Travelport Holdings successfully revamped their debt, extending their PIK until December of 2016. Unanimous support from their lenders now ensures the travel giants ongoing operations.
Hilton: Listening, Showing, Communicating in the Digital World
Last week, Hilton extended their Stay Hilton, Go Everywhere campaign with what the hotelier calls the world’s first “iAd interactive” extension for Apple devices. The strategy is pretty simple, take Hilton’s already successful marketing campaign and evangelize it across Apple platforms already adopted by tens of millions. Whether or not Hilton’s so called iAd is a first of its kind or not, the digital engagement is brilliant.