American Airlines started an online ticket war late last year they may not be able to finish. Now Amadeus is firing warning shots across the cockpits of airlines poised to go it via “direct connect” rather than relying on OTA’s to sell seats. In a bold but quiet move, one of the world’s biggest travel players takes sides with Expedia and Orbitz.
Amadeus
New Google Travel Rumors, Buy Bid On Opodo
Rumors are about suggesting Google may be in the market for online travel portal Opodo. If the news that Amadeus is selling one of its travel units are true, a bidding war between some key financial and online travel players may ensue. Google’s ITA transaction has many people concerned that the Internet giant may dominate the online travel game.