Greek digital marketing company AboutHotelier has just launched a new hotel rate shopping and intelligence platform called OTAScanner. According to the news from the agency, the tool helps hoteliers scrutinize their revenue management strategies for optimized profitability.
SiteMinder, a leading cloud platform for the global hotel industry, will travel to Crete to meet with local hoteliers and advise them on best practices in global distribution.
Besides being an SEO ranking factor, HTTPS is an imperative for user’s peace of mind. Sites marked “not secure” in Chrome may loose vistors and ROI.
TripAdvisor has just unveiled a new site/mobile experience launching in late 2018 that may dramatically effect the digital travel landscape.
A new and innovative online platform I ran across is taking aim at mitigating negative hotel guest reviews. MyGuestXP connects any hotel Wi-Fi systems, allowing hotel management to step in before negative reviews hit websites like TripAdvisor.
Leopolis Hotel, a landmark Ukrainian hotel has successfully optimized online distribution connectivity to improve their hotel occupancy and revenue, by leveraging RateTiger. The property, which has been using RTConnect for channel management, ARI updates, and Reservation Delivery has seen a substantial improvement in efficiency resulting in minimizing overbookings and reducing workloads.
Greek technology company Travelotopos has just announced a new cooperation with CarMates, a new car rental company in Greece and Cyprus. News of the cooperation in between Travelotopos and the agency connected to RentalCars of the platform booking.com promises a new competitive dynamic for a small Cyprus startup company. But there may be more to the Travelotopos story than meets the eye.
The most confusing aspect of hotel technology these days is discerning real innovation from PR buzz. The need to market and sell products and services always skews the reality, but by taking technology (any technology) down into its basic form consumers can sift through the buzz to discover the real value. With this kind of consumer focus, we thought this great breakdown from Avvio might help sort some of the confusion.
Smart assistants are not that powerful and versatile today, but things will change fast. An infographic by Techiespad compares some of the best-known smart assistants currently available.
The job of the hotel director gets ever more complicated as traditional business is forced to adapt to the ever-changing marketing and technology innovations and services. However complicated these new tools and services may be though, age old business logic still applies.
EyeWide Digital Marketing participated in three categories at the 2018 Greek Hospitality Awards, and was distinguished in all at the Greek winning one Gold and two Silver awards.
A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.