- Tourism photography is a strategic tool, not just an aesthetic choice.
- Renowned hotel photographer Andreas Sfyridis brings his Tourism Photography Workshop, “One image, a thousand reservations,” to Athens.
- The two-day workshop takes place on 7–8 February 2026 at the new Electra Rhythm Hotel in Syntagma.
Tourism photography is far more than a technical depiction of spaces and moments. It is the foundation on which modern tourism marketing is built, shaping campaigns, strengthening brand identity, and directly influencing business goals. In an industry where first impressions are often digital, images frequently determine whether a destination is explored further or quietly dismissed.
Following the strong response to the first Tourism Photography Workshop held in Thessaloniki last November, hotel photographer Andreas Sfyridis now brings the second edition to Athens. The two-day workshop will take place on 7 and 8 February 2026, hosted at the newly opened Electra Rhythm Hotel in the heart of Syntagma.
“In this seminar, my goal is to transfer this valuable experience I have gained to photographers, tourism and hospitality professionals — showing them how the power of the image can highlight the identity of a destination, its services and products to make a difference in the visitor’s experience. How an image can tell a story… and make the viewer feel Greece before they even arrive,” Andreas Sfyridis said.
Beyond education, Andreas Sfyridis works hands-on with tourism and hospitality businesses, delivering photography that serves clear commercial and branding goals:
- Hotel Photography – Showcasing the luxury, character, and uniqueness of accommodation through carefully planned professional shoots that communicate experience, not just space.
- Airbnb Photography – High-impact imagery designed to support short-term rental investments, where photography is directly linked to visibility, trust, and booking performance.
- Architectural Photography – Visual documentation that highlights form, structure, and context, supporting the development, promotion, and long-term positioning of tourism infrastructure.
From Visual Aesthetics to Bookings
Through a combination of structured presentations and hands-on examples, participants will explore how images function as strategic assets rather than decorative elements. The programme includes in-depth case studies of Greek hotels and destinations, contemporary visual aesthetics, and refined visual strategies that convey authenticity and understated luxury.
Attendees will also examine practical frameworks for creating imagery that strengthens branding, supports destination marketing organisations, and transforms casual browsing into confirmed bookings. The workshop places strong emphasis on visual storytelling, guiding participants from the initial concept through to the final image.
During the seminar, participants will gain practical insight into:
- Current aesthetic and lifestyle trends shaping tourism photography;
- Creating images that strengthen branding while building emotional connection and recognition;
- Identifying visuals that capture attention and convert browsing into bookings;
- Visual storytelling techniques that bring staff, services, and guest experience into focus;
- Photography approaches for rooms, dining spaces, and authentic lifestyle moments;
- Concept development strategies for cohesive and effective visual content;
- Step-by-step planning and organisation of professional photography projects;
- Practical photography guidelines tailored for social media platforms.
Who the Workshop Is For
The workshop is designed for professionals across tourism, hospitality, and food and beverage sectors, as well as those involved in destination promotion and experience design. It is equally relevant to photographers, architects, construction firms, and hotel management companies seeking to understand better how visual communication shapes perception, identity, and emotional connection.
The core objective is to reposition photography as a strategic communication tool — not merely an aesthetic medium, but a carrier of brand, atmosphere, and narrative.
