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Sergey Rasshivaev

Instagram in a Destination Discovery Context

2017-07-14 by Phil Butler

Sergey Rasshivaev

Since forever I’ve advised my clients to make the best use of images and video, of media that will capture the imagination of potential clients. It’s 2017 and many have still not grasped the simplest concept, that a captive audience travels on the visual. As a wordsmith and someone who enjoys telling a story, using Instagram as a story place marker helps me convey the reality of a place and experience. Let me show you how to use Instagram mixed with a contextual storyline.

Tags: ads, Charleston, context, Creta Star, La Preciosa Beach, marketing, Rethymno, Sergey Rasshivaev, Sullivan's Island, surf holidays, Vorontsov Palace

Winter in Russia: What the Simple Folk Do

2016-12-08 by Phil Butler

Surfing solitude in Kamchatka with my friend Sergey Rasshivaev

For most people who live very far west of the Dnieper River, Russians are an enigma.

Tags: Epiphany, ice diving, Ice Swimming, Russia pastimes, Russians, Sergey Rasshivaev

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Stories of Interest

Aegean Airlines

Passengers Deserve Better Than a Panic Press Release

2025-11-29 By Argophilia Travel News

Aegean’s latest safety press release raises questions about transparency and communication. Argophilia examines what passengers really need to know.

Bougainvillea

How Bougainvillea Became Cretan

2025-11-29 By Victoria Udrea

Bougainvillea came from far away, but in Crete it found its true home, painting the island’s villages with endless waves of color.

Cretan honey

Why Cretan Honey Is Truly Unique

2025-11-29 By Victoria Udrea

Cretan olive oil is always the star — praised endlessly, photographed lovingly, bottled proudly, and universally crowned as the island’s “liquid gold.” But quietly, patiently, without fanfare, another treasure has shaped Cretan life for thousands of years: Cretan honey. This is a honey that tastes like a landscape.A honey that carries the memory of mountains, […]

INNSiDE Elounda

INNSiDE Elounda Promises a Different Crete

2025-11-29 By Victoria Udrea

The new INNSiDE Elounda resort opens May 2026, offering luxury accommodation, private pools, wellness activities, and contemporary Greek cuisine in Elounda.

Crime in Crete

Crime in Crete Rethymno Police Event

2025-11-29 By Manuel Santos

Vendettas, knives, guns-in-the-sky weddings, tourists thinking it’s Disneyland… and the academics trying to make sense of this beautiful chaos.

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