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retired

Our Segregated Travel Marketing: Putting “You” in Your Travel Place

2013-03-08 by Phil Butler

Baby Boomer Travelers

What about those gay and lesbian travelers? What do women really want? Is travel a man’s world? Is travel all business class and no play? Aren’t you about ready to break free of the bonds of cliche niches? I am. There’s so much targeted marketing going on out there in hospitality land, we’re surprised more people have not noticed the laser sighting scanning their prone suntanned bodies. Look at what just this week’s news reveals about you as a “niche” rather than YOU the person.

Tags: gay, lesbian, retired, sales targets, segregation, targeting, tourism marketing, travel marketing, travel niche, travel sales, women

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Stories of Interest

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Stop Throwing Away Dehumidifier Water in Crete

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Crete is humid and water-stressed. Throwing away dehumidifier water is wasteful. Use it for floors, flushing, cars, and plants—not drinking.

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Heraklion already distrusts tap water. Now reservoirs are low and summer pressure is coming. Here is what to stock—and what matters more.

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VOAK to Sitia Is Back on the Table

2026-01-20 By Arthur Butler

Crete’s Region and Sitia’s Mayor met in 2026 to push VOAK to Sitia and accelerate infrastructure projects via ESPA and the National Development Program.

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Heraklion Port Authority and Heraklion Airport Strengthen Cooperation

2026-01-20 By Iorgos Pappas

Heraklion Port Authority and the new Heraklion International Airport agreed to closer coordination to promote the city as a Mediterranean cruise homeport

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Greece Just Set Rules for Staff Housing in Tourism

2026-01-19 By Victoria Udrea

A new Joint Ministerial Decision sets minimum standards for tourism worker accommodation with penalties and sealing measures.

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