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Gay European Tourism Association (GETA) Taps Grayling for PR
Organized back in 2011, GETA promotes gay travel across Europe. The organization has announced having named Grayling as their PR agency of record (AOR). According to the news from PR Week, the Grayling agency will support Gaywelcome, promote GETA globally, and advertise across social media and elsewhere for businesses wanting to reach LGBT tourists.
Our Segregated Travel Marketing: Putting You in Your Travel Place
What about those gay and lesbian travelers? What do women really want? Is travel a man’s world? Is travel all business class and no play? Aren’t you about ready to break free of the bonds of cliche niches? I am. There’s so much targeted marketing going on out there in hospitality land, we’re surprised more people have not noticed the laser sighting scanning their prone suntanned bodies. Look at what just this week’s news reveals about you as a “niche” rather than YOU the person.