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sales targets

Our Segregated Travel Marketing: Putting “You” in Your Travel Place

2013-03-08 by Phil Butler

Baby Boomer Travelers

What about those gay and lesbian travelers? What do women really want? Is travel a man’s world? Is travel all business class and no play? Aren’t you about ready to break free of the bonds of cliche niches? I am. There’s so much targeted marketing going on out there in hospitality land, we’re surprised more people have not noticed the laser sighting scanning their prone suntanned bodies. Look at what just this week’s news reveals about you as a “niche” rather than YOU the person.

Tags: gay, lesbian, retired, sales targets, segregation, targeting, tourism marketing, travel marketing, travel niche, travel sales, women




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