It was inevitable once Google announced they were to acquire Zagat, the race for lost applications to engage travel. TechCrunch already reported on Gowalla, so did GigaOm, PC Mag, anyone “interested” in Gowalla. Chief Executive Josh Williams, according to PC Magazine, the Gowalla site will “re-focus” primarily on travel now. The selling point being, in depth guides, travel stories, relating the experience of travel – all conveniently on Gowalla.
Google’s head of Local, Maps and Location Services, Marissa Mayer, just announced the acquisition of Zagat, publisher of worldwide restaurant guides, on the Google blog. Zagat is the entity that produces some of the world’s best printable restaurant guides, and accordingly, the platform will now help refine Google tools like Maps, Places, and Hotspot too, Google’s growing recommendation engine.