Santo Maris Oia Luxury Suites & Spa, one of Santorini’s most successful luxury hotels, has just unveiled a new corporate identity and logo designed to brand its authentic hospitality philosophy. Part of the Metaxas Group of Companies, the award-winning property aims to redefine the luxury experience.
According to an announcement by Santo Maris’ management, this new brand identity better reflects the hotel’s concept which is based on the principles and values of authenticity, creativity, and sustainability. and the belief that “true luxury” lies in the feeling that the visitor experiences. Hotel management offered the following on the new initiative:
“Santo Maris Oia turns moments into unique memories for its visitors by offering generous hospitality in a luxurious setting, where personal contact, meeting the unique needs of each visitor, along with offering relaxation and authenticity, are present through the visitor’s entire stay.”
The hotel’s new logo, which now includes the colors of blue, light gray and bronze, highlights luxury, while the specially designed font serves as the hotel’s personal signature. In addition, the new company motto of “Your Own Island” is presented as both an invitation and a promise, as it invites visitors to feel Santorini as their personal retreat and the hotel as their personal shelter. The new corporate identity of the Santo Maris Oia was created by the branding company “Milk” highlighted by the stunning video below:
According to Metaxas, the revamp of the Santo Maris Oia corporate identity aims to respond to the evolving needs of the luxury traveler as well as to the development of ‘luxury’ as a term as it emphasizes personalized and authentic experiences. Metaxas Group CEO Andreas Metaxas offered this via the announcement:
“By establishing a unique hospitality culture on Santorini, we have managed in the three years since the opening of the Santo Maris Oia to be among the top hotels chosen by luxury travelers. They are the two top strategic priorities for Greek tourism in the coming years.”
Santo Maris Oia offers guests intimate seclusion and a stunning view of the world-famous Santorini sunset from the edge of the caldera at Oia. The hotel features 44 stunning suites and villas, four outdoor swimming pools, a luxury Spa with an indoor swimming pool and the Alios Ilios restaurant.